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Advertising Agencies Analyst (#1,020,942,379) 

فرصة عمل فى الدوحة (الدوحة), قطر

About QNB QNB Group, the biggest bank in Qatar, and a leading financial institution in the Middle East and Africa, is looking to hire a Advertising Agencies Analyst, to meet the requirements of the expansion of its office in QNB - Qatar//Doha. QNB Groups presence through its subsidiaries and associate companies now extends to more than 30 countries across 3 continents, providing a comprehensive range of products and services. The total number of staff is more than 28, 000 operating from over 1200 locations. Role Summary: The incumbent will be responsible for the overall analytics process that delivers information, insight and recommendations that measure and optimize marketing communications. This position will provide leadership and execution in the analysis of all media and marketing communications including data collection, developing tools and techniques for performance tracking and measurement, definition and reporting of key performance indicators, providing quantifiable recommendations for marketing advertising campaigns and content optimization. Key to this role is the ability to provide data-driven insights, which result in specific action plans and quantifiable business improvement Role Description: Implement the desired budgets to facilitate the delivery and execution of the Group Communications strategy pertaining to Corporate Branding and Advertising.Provide inputs in the creation of Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the Advertising and media function and assist in monitoring their achievement on periodic basis. Maintain regular contact with the advertising agency and business heads, officers and leaders to ensure full integration and fit of Advertising Communication goals and objectives with Business goals and objectives. Identify key local and state reporters establish and maintain relationships with them.Develop a strong partnership relationship with newspapers, television stations and other media communications. Develop analytics and business intelligence process through alignment of performance metrics, analytics structure and reporting with overall business and marketing objectives.Provide guidance and best practices expertise to key business partners around scoping, designing, executing and analyzing testsDefine key performance indicators based on business and marketing goals and objectives to measure performanceImplement analysis of data, and translate to information, which will inspire strategy and optimize campaignReveal recommendations rooted in research and analytics to optimize marketing Generate reporting tools from external and internal data sourceProvide timely follow up on all advertising inquiries, and maintain availability by telephone and email to clientele and staff members. Follow up on all advertising inquiries in a timely manner, and keep a log of all contacts made/outcomes of those interactions.Work with product manager to secure sales objectives, product information and promotional requirements for assigned categories.Help define national advertising, sales promotional and media objectives, work with company agencies and internal staff to achieve these objectives on time and within budget.Develop effective direct marketing programs using a variety of media, including: direct response TV, direct mail, print, online.Identify, develop and review creative sponsorship and advertising packages for the Group and its associated events. Responsible for planning and scheduling the advertising activity for each business unit. The incumbent is also responsible for pulling together all individual business unit plans to form an overall Advertising Strategy.Set up, maintain and continually improve on workable processes for ensuring all relevant information is available and fed into advertising activity plans and campaign briefs. Ensure briefs emanating from QNB to external vendors inc. marketing/ advertising agencies are to the highest standards. Assess performance of lead agency in particular in a constructive manner maintain view of available agency vendors their capabilities participate and lead any re-pitch of the Banks advertising account exercise with the involvement of Head of Marketing and Research.Co-ordinate the support of the documentation and the implementation of departmental policies and procedures which will set out the principles, methodology and techniques to establish effective Advertising policy.Responsible for designing, developing, executing the Advertising and Branding strategy. Facilitate the development and implementation of all marketing programs (Advertising, Promotions, and PR) to support the Group brand. Review the conduct of quality reviews of all materials prepared by outside printers to ensure correctn

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تفلصيل الوظيفة

موقع الوظيفة
المدينة
الدوحة
ولايه
الدوحة
الدولة
قطر



تنبيه بريدي

احصل على احدث Advertising Agencies Analyst وظيفة فى الدوحة عبر البريد الالكترونى
 
  • احصائية لفرصة العمل هذه

    بطاقة-قيقاجوب
    1,020,942,379
    نشر
    6 قبل ايام
    رابط-قصير
    https://www.gigajob.com/ar-QA/1020942379.html
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