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Senior Marketing Executive (#1,017,361,075)
Job offer #1,017,361,075 in Portsmouth , United Kingdom
HIPPOTM is the trading name for Waste Management Systems Ltd, A national provider of integrated waste management solutions. We are the company behind the innovative yellow HIPPOBAG and deliver a flexible and convenient waste collection solution to householders, business and trade users across the UK. As the Senior Marketing Executive, you will support the Head of Marketing in implementing the agreed departmental strategy, ensuring execution and delivery is successful. Your work will include initiatives across the full spectrum of customer types, including B2B and B2C customers and will require the utilisation of the full marketing-mix across online and offline channels. You will be responsible for your projects through the in-house Marketing Studio and the Marketing brief process ensuring deadlines and budgets are met and will adhere to Quality Control, acting as a brand guardian within the business ensuring consistent look & feel and tone of voice. You will be a key point of contact for our external agencies and will, on a day-to-day basis, ensure that the agreed KPI's, Objectives and Targets are being achieved, taking corrective action (along with the Head of Marketing) where necessary. Combining this with a thorough understanding of our customers' behaviour you will be pivotal in enabling the growth of our marketing channels. As such analytics and management of performance are central to ongoing success in our highly physical business. You will love analysis and Google will be your best friend in getting to the heart of what's really going on. You will truly get under the skin of our customers' journey both online and offline. This role sits within the Marketing team and will be critical in helping to shape future customer approach across our marketing channels. * 3 to 5 years in multi-channel marketing, delivering multi-media campaigns within a brand facing business including demonstrating innovative use of digital marketing and social network platforms * Analytical and confident reporting impact of campaign activity / building business cases * Understanding of key marketing and customer trends * Experience of writing both short and long copy for various customer segments and channels * Clear evidence of creative achievement and driving creative innovation * Thorough understanding of MS Office, Google Analytics, Adwords and GTM * Identifiable leadership in developing and implementing multi-channel campaigns * Managing stakeholder relationships across function up to Board level * Experience using CMS (Drupel / Umbraco / custom) * Excellent planning skills with the ability to deliver outstanding project plans In return, HIPPO are making significant investment in their marketing strategy which is expected to be a key driver of future growth within the organisation, a growth that you will be part of.
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